John Elverum Fine Art
A Chicago-based artist focused on wonderfully detailed urban subjects.
John Elverum is a Chicago-based artist painting the Chicago urban landscape full-time. He has a BA in Communications Design and worked as a graphic designer for an architectural firm before moving to the printing industry.
John wanted to be visible on Search Engines. When we first started, he mentioned that he had no way of showcasing his work for people interested in his art. If people saw him on the street, plein air painting, and wanted to see his completed work, there was no easy way to get in touch with him. We had to start from scratch to create a simple, yet powerful background for his art.
We decided to keep the color scheme very modest to not take away from the colors and shapes of the paintings. The menu is very simplistic, only showing off his art, most recent paintings, and a contact address. The home page has one featured art piece, which the artist can easily change himself. We used a font of John’s choosing, which looks elegant and straightforward.
All the bells and whistles are removed from the paintings showcase, allowing the artwork to shine through.
Goals & Objectives
Our goal was to create a straightforward website that only serves to be the background of his beautiful paintings. Since a part of his income comes from selling open edition prints, we had to change the DPI of the images, so they could not be printed out in high quality. The website is meant to be a doorway to open communication between John and art lovers.
The finished website looks clean and sophisticated on all devices and allows the paintings to stand out precisely like in an art gallery. The images are of high quality as to not lose any detail, and the layout is very uniform to not distract from the art. John Elverum is now easily found on Google, which enhances his visibility in the Chicago the art scene.