Livestock Exporters Association of the USA

The Livestock Exporters Association of the USA handles the export certifications, insurance, and transportation needs related to livestock exporting all over the globe.

LEA has been representing the livestock industry of the United States as a 501(e)6 non-profit organization since 1983.

The Challenge

Livestock Exporters Association of the USA had an outdated website that was difficult to navigate, and the content was outdated. LEA was interested in growing their member’s base by showing up in Search Engines and offering relevant information. The previous website also looked bland and lacked in imagery.


The color scheme is harmonized and classy, combining a dark navy blue with a golden beige tone. We chose a classy font to emphasize the high standards of the Association and create trust. Using high-quality images helped us visualize the industry well and make it pop. We named the most critical services in the menu so that potential members could get an overview of all the services. The contact forms are self-explanatory, make the Association’s work more manageable, and answer a few basic questions off the bat.

Goals & Objectives

The goal with the LEA website was to show the Association’s primary purpose to everyone browsing the page.
The menu should clearly explain all the different services they offer. It was essential to making contacting and becoming a member of the LEA simple and easy.


The new LEA official website looks modern, appealing, and emphasizes the goal of the Association. All the essential information is visible on the home page, giving visitors a good idea of what to expect from LEA. The imagery supports and further explains the provided services. The Association has received numerous inquiries and membership requests since launching, and it is getting more traffic than before.

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