Small neighborhood restaurant with housemade pasta & other classic Italian dishes.
Sapori Trattoria is a well renowned Italian restaurant in the Lincoln Park and Lakeview neighborhood. It has received numerous awards, including being one of Yelp’s best Italian restaurants in Chicago.
The old Sapori Trattoria website was infected with malware and showed many annoying pop-ups to visitors.
It also had information from 2011, which was incorrect and outdated. The site was not mobile friendly and looked antiquated.
There was no section for private events and no menu, which drove clients away.
We created a new logo for Sapori Trattoria and added a previously created video as the background, which gives a quick overview of the ambiance and food served at the restaurant. We used earthy and dull colors, such as a reddish-brown and beige with a dark grey background. We created a clear and categorized menu.
The essential links, such as the reservation button and the menu button, are at the top of the page, so they are easily findable.
Goals & Objectives
The goal was to make the website look more modern yet classic and intimate. We needed to add contact forms for different services, such as for hosting private events and signing up for the newsletter. Making reservations was particularly important since it needs to be very intuitive and straightforward for visitors to make a quick reservation. The site also needed to be secure and free of malware.
As a result, the restaurant site is straightforward to use—the most widely used pages are right on the home page (Reservations and the Menu). The number of website visitors has skyrocketed, and Sapori receives several private events inquiries daily. The updated menu makes it easier for visitors to get an idea of what Sapori Trattoria serves, and they can easily make a reservation from the same right there. The opening times and parking options are at the top of the contact page, which is helpful to a lot of patrons.